I work with founders, startups, and ambitious businesses across the EU, UK, and US — turning scattered ideas into clear positioning, magnetic content, and systems that actually convert.
I'm Kseniia — a marketing specialist who moved to the Netherlands alone, built a life here from scratch, and turned a deep love for brands, stories, and strategy into a career spanning four countries and three industries. I currently lead Celar Marketing Lab and run marketing strategy for the equestrian sector through Equesolution. Everything I do is rooted in clarity, aesthetics, and strategic direction.
Product MarketingBrand StrategySEOContent MarketingVideo & MediaEquestrian Industry
2017–21
Higher School of Economics
International Business & Management
2020
IESEG Lille
International Business
2020
Audencia Nantes
Digital Marketing & Science
2022–25
Aeres University of Applied Sciences, NL
Green Business Administration
2025–26
SAE University Amsterdam
Content Creation Certificate
Why Work With Me
You don't need more content. You need a system.
Most marketing fails not because of bad execution — but because there's no strategy underneath. I fix that. Then I help you execute it.
International Perspective
Educated across four countries, worked with clients in EU, UK, and the US. I understand cultural nuance, positioning for different markets, and what actually resonates globally.
Strategy Before Tactics
I don't start with "post three times a week." I start with who you are, who you're for, and what makes you worth choosing. Everything else follows from that foundation.
Built for Founders
I've been in the founder seat. I know what it's like to wear every hat at once. My work is practical, fast to implement, and doesn't require a team of twenty to execute.
Honest, Direct Feedback
No fluff. No vague recommendations. I tell you what's working, what isn't, and exactly what to do about it. Your comfort zone is not my priority — your results are.
Niche Expertise
Alongside generalist strategy, I bring rare specialization in the equestrian and animal lifestyle industries — a world most marketing consultants have never touched.
End-to-End Thinking
From brand identity to content systems, funnels, and team setup — I see the whole picture. Strategy that connects to execution, not a document that collects dust.
Services
Choose your entry point.
From a single sharp session to a full month of hands-on partnership — every engagement is priced to reflect real strategic work, not a quick fix.
Start Here — It's Free
20-Minute Discovery Call
We talk about where you are, where you want to go, and whether we're the right fit. No pitch, no pressure. Just clarity.
Ninety focused minutes of no-fluff strategy work on your most pressing marketing challenge — positioning, messaging, content strategy, funnel structure, or brand direction.
This isn't a course. This isn't passive advice. This is me inside your business for a month — auditing, building, optimizing, and making sure everything actually works.
Running a larger brand or scaling an agency-sized engagement? Full-service retainers and multi-month partnerships are available through Celar Marketing Lab — inquire for a scope-based quote.
Digital Products
Don't need a session? Get the toolkit.
Self-serve guides, templates, and workbooks for founders who want to do the work themselves — built with the same strategic thinking, priced for solo founders.
Celar Marketing Lab — Digital Products
SMM playbooks, brand voice tools, ICP workbooks, content audits, and more — practical, done-in-a-weekend resources for building your marketing yourself.
Before you invest in strategy, use these free tools to understand exactly where you are right now. Real diagnostics. Honest results. Built for founders who are done guessing.
Marketing Health Check
A real diagnosis, not a generic checklist — a clear answer on where your marketing is losing you money right now.
6 Questions2 Min4 Result Types
Client Journey Audit
Every stage analysed. Find out exactly which stage is costing you clients — and get a personalised report with your fix.
7 QuestionsPersonalised Report
Website Fix-First Score
Traffic doesn't fix a broken website — it amplifies it. Score your site across 10 checkpoints before you spend a single euro on ads.
10 Checkpoints8 Min
How It Works
From hello to a plan that moves.
01
Discovery Call
20 minutes. We align on your goals, your current situation, and which service makes sense. No pressure, no pitch deck.
02
Intake & Audit
You fill in a detailed intake form. I do a full audit of your brand, presence, and positioning before we even start the work.
03
Strategy Session
We work together live — focused, structured, and productive. You leave with clarity and a concrete direction, not just a conversation.
04
Execution Support
Whether it's a follow-up document, an ongoing engagement, or implementation guidance — I stay with you until it's moving.
Strategy grounded in reality. Instincts still a little wild.
Ecosystems
Want to go deeper?
My work extends across platforms and brands. Find the right door for where you are.
Celar Marketing Lab
For small business owners, founders, and creatives ready to build a brand with clarity and direction. Strategy, funnels, audits, and done-with-you systems.
Marketing consultancy built specifically for the equestrian industry. If you run an equestrian business and need strategic marketing support — this is your place.
K. KalashnikovaUtrecht, NL
