Marketing Strategist · Founder · Utrecht, Netherlands

Turn scattered

marketing into

a system that works.

I help founder-led businesses turn scattered marketing into a clear message, content system and path to enquiries. I work directly with founders, startups and small teams that need to clarify their positioning, communicate their value and build marketing they can actually use.

Book a Free 20-Minute Discovery Call See How I Can Help

Years of Practice

Utrecht

Based in the Netherlands

Celar

Founder, Marketing Lab

Kseniia Kalashnikova with a horse, Utrecht

K. KalashnikovaUtrecht, NL

Who I Help

Who I help

Founders who are doing their own marketing but have lost direction
Startups that need clearer positioning before they scale
Small businesses that are posting consistently but not getting enough enquiries
International businesses entering or adapting to European markets
Equestrian and animal-lifestyle businesses that need industry-aware marketing
Small teams that need a practical system instead of more disconnected tactics

You do not need a large team or a large budget to benefit from strategy. You do need a real business, a clear challenge and a willingness to act on the recommendations.

Outcomes

What becomes clearer
after working with me.

What You Sell and Why It Matters

A clear, honest read on your offer: what it actually solves and why that's worth paying for.

Who You Are Really Speaking To

A sharper picture of your actual audience, not a vague "everyone who might need this."

What Makes Your Brand Worth Choosing

The specific, defensible reason someone should pick you over the alternative next to you.

What Content You Should Create and Why

A content direction tied to a reason, not a random posting calendar.

How Attention Can Lead to Enquiries

A realistic path from people noticing you to people actually reaching out.

What to Prioritise Next

A clear order of operations for the next 30 to 90 days — not a 12-month wishlist.

Selected Proof

Selected work through
Celar Marketing Lab.

Full case studies, including multilingual brand systems, founder-led LinkedIn positioning, Instagram content systems and EU market adaptation, live on the Celar Marketing Lab portfolio.

View Case Studies

Services

Choose your
entry point.

From a single sharp session to a full month of hands-on partnership — every engagement is priced to reflect real strategic work, not a quick fix.

Start Here — It's Free

20-Minute Discovery Call

We talk about where you are, where you want to go, and whether we're the right fit. No pitch, no pressure. Just clarity.

Book Free Call

Strategy Sprint

90 Min · 1-on-1 Working Session

Ninety focused minutes of no-fluff strategy work on your most pressing marketing challenge — positioning, messaging, content strategy, funnel structure, or brand direction.

Pre-session intake questionnaire
90-min live working session via video call
Session recording + key takeaways doc
5 days of follow-up support via email

You choose the one priority we work on. This session goes deep on a single problem, not a general overview.

€190

excl. VAT

Book Strategy Sprint

Not sure what
to fix first?

Take a free marketing diagnostic and get a clearer idea of what is currently blocking your growth. Each tool takes between 2 and 8 minutes. Email required to receive your result. No spam.

Marketing Health Check

Find the biggest weakness in your current marketing system.

6 Questions2 Min4 Result Types

Client Journey Audit

Find out where potential clients are dropping off before they enquire or buy.

7 QuestionsPersonalised Report

Website Fix-First Score

See what needs fixing on your website before you spend more money driving traffic to it.

10 Checkpoints8 Min

How It Works

From hello to a plan that moves.

Discovery Call

20 minutes. We align on your goals, your current situation, and which service makes sense. No pressure, no pitch deck.

Intake & Audit

You fill in a detailed intake form. I do a full audit of your brand, presence, and positioning before we even start the work.

Strategy Session

We work together live — focused, structured, and productive. You leave with clarity and a concrete direction, not just a conversation.

Execution Support

Whether it's a follow-up document, an ongoing engagement, or implementation guidance — I stay with you until it's moving.

Kseniia Kalashnikova, marketing strategist

Who I Am

About Kseniia

More than a strategist.
A builder.

I moved to the Netherlands alone and built my career across international education, freelance work, entrepreneurship and marketing. I now lead Celar Marketing Lab while developing projects in the equestrian sector.

I understand both sides of marketing: the strategic side, and the founder side, where one person often has to make the decisions, create the content, find clients and keep the business moving. That is why my advice is designed to be clear, practical and realistic for small teams.

Product Marketing Brand Strategy SEO Content Marketing Video & Media Equestrian Industry

2017–21

Higher School of Economics

International Business & Management

2020

IESEG Lille

International Business

2020

Audencia Nantes

Digital Marketing & Science

2022–25

Aeres University of Applied Sciences, NL

Green Business Administration

2025–26

SAE University Amsterdam

Content Creation Certificate

Ecosystem

Choose the right way in.

Kseniia works with you directly, 1:1. Celar Marketing Lab handles larger projects, teams and EU market-entry work. Here's which one fits.

Work With Kseniia

For founders who want direct 1:1 strategic support, a focused session or hands-on monthly partnership with me personally.

Book a Strategy Session →

Celar Marketing Lab

For businesses that need a broader brand, content or EU market-entry project, plus practical DIY marketing tools if you'd rather do it yourself.

Visit Celar Marketing Lab →

Prefer to Do It Yourself?

Explore DIY marketing tools.

Start with a practical marketing tool from Celar Marketing Lab. These resources are designed for founders who want to clarify their positioning, content or marketing direction without hiring an agency.

Explore DIY Marketing Tools →

FAQ

Questions, answered.

Founders who already know roughly what's wrong and need focused, expert time to work through one specific problem: positioning, messaging, content direction, funnel structure or brand direction.

We talk for 20 minutes about where your business is now, what's currently blocking your marketing, what you want to achieve, and whether working together makes sense. No pitch, no pressure.

Yes. All sessions run over video call, so location isn't a barrier.

No. Most of my clients are founders or small teams handling marketing themselves. That's exactly who this is built for.

Both. Sessions and documents can be delivered in English or Russian, whichever works better for you.

No, all prices shown are excl. VAT.

My personal sessions focus on strategy and direction. If you need hands-on execution, such as content production, ad management or ongoing retainers, that's handled through Celar Marketing Lab.

Working with Kseniia is direct 1:1 strategic support. Celar Marketing Lab is for larger, team-based projects and ongoing execution.

Get in Touch

Tell me what is
currently blocking your marketing.

If your business is moving, but your marketing still feels unclear, book a free 20-minute call. We will identify the real challenge and decide whether a focused session, a larger project or a different direction makes the most sense.

Book a Free 20-Minute Discovery Call Visit Celar Marketing Lab

+31 629 475 620

kseniia.kklsh@gmail.com

Kseniia Kalashnikova

Turn scattered marketing into a system that works.